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Sally Falkow - Social Media Strategist
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Social Media Press Release 2.0

February 4, 2008 by Sally Falkow

Marketwire leaps into social media with both feetMarketwire unveiled their new social media wire service product today.  After almost a year of research and development they are offering some innovative features and options.Whether you think a social media press release is a great idea or the biggest bunch of BS, it's refreshing to see a conventional, … [Read more...]

Have A Great Fourth of July

July 4, 2007 by Sally Falkow

… [Read more...]

Corporate Blog Takes on Mainstream Media

June 29, 2006 by Sally Falkow

Some smart PR people have seen the lightIt doesn’t surprise me that 70 percent of corporations are going to be blogging by year-end – witness the battle between GM and The New York Times over the scathing piece by Thomas Weinberg in which he took GM to task for promoting SUVS and compared them to drug dealers for their $1.99 per gallon gas incentive. After … [Read more...]

Blogs Still Growing At Exponential Rate

August 8, 2005 by Sally Falkow

Consumer Generated Media Is Important to PRHere are some of the latest stats on the blogosphere from Dave Sifry* Technorati was tracking over 14.2 Million weblogs, and over 1.3 billion links in July 2005 * The blogosphere continues to double about every 5.5 months * A new blog is created about every second, there are over 80,000 created daily * About 55% of all blogs are … [Read more...]

Why you should care about RSS

February 6, 2005 by Sally Falkow

What RSS really doesDebbie Weil has a great post about how RSS works on a website or blog and what it can do for you as a content strategyIf you are not tech savvy and you want to get some more insight into why RSS should be on your strategy this year, this is a good start. … [Read more...]

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