Sapient (NASDAQ: SAPE) recently sponsored a national online digital marketing and interactive advertising survey to gain insight into what marketers want from their advertising and marketing agencies in the next 12 months. The survey polled more than 200 chief marketing officers (CMOs) and senior marketing professionals, all of whom are either directly or indirectly … [Read more...]
Travel Search Behavior
Attendees at The eTourism Summit in San Francisco got some info direct from Google’s Travel Search Engineers. Half of all Internet users visit travel websites and when planning a trip online they spend, on average, 6 - 7 weeks doing the research. The marketing funnel for travel companies in the travel space has become far more complicated with the addition of digital … [Read more...]
Having Trouble Finding People on Twitter?
Several people have complained to me that they can’t find the search function in the new design layout and they’re having difficulty figuring out how to find people to follow on Twitter. The solution is to use the directories that are spinging up - TwitDir or Twitterholic. According to several blog posts conparing the two services, TwitDir is the most accurate and … [Read more...]
More than two thirds US adults using social media
Image by Striatic When blogs first arrived on the scene a few years back, who’d have thought they’d become a mainstream source of information that permeated US society across all age groups? According to MarketTools blogs, communities and social networks have indeed become a part of life for most Americans, with nearly 70% visiting these sites and about one in five … [Read more...]
CNN bases show on Twitter content
It seems you really are no-one if you’re not on Twitter! CNN has been incorporating ‘tweets’ in their reports upped its use of Twitter content during the coverage of Hurricane Gustav. A tweet from anchor Rich Sanchez, a faithful Twitter user, revealed CNN will debut a new Twitter show called “Rick Sanchez Direct,” says WebProNews. The new show … [Read more...]
