Image by Striatic
When blogs first arrived on the scene a few years back, who’d have thought they’d become a mainstream source of information that permeated US society across all age groups?
According to MarketTools blogs, communities and social networks have indeed become a part of life for most Americans, with nearly 70% visiting these sites and about one in five visiting them every day, And we’re going to these sites more often than we did just six months ago. Almost half (47%) of us are influenced by these sites on our buying choices.
How does this breakdown demographically?
Visitors come from across the age spectrum, although young adults are more apt to visit than their older counterparts. Among generation Y, who are mostly in their twenties, 83% visit blogs, communities or social networks. Generation X, now mostly in their thirties and early fourties, is not far behind, with 75% visiting. The level drops to 56% in the baby boom generation, now in their mid forties to early sixties, and to 51% among seniors.
