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Sally Falkow - Social Media Strategist
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Should You Blog for SEO?

June 27, 2007 by Sally Falkow

Blogs and Feeds session will be back at SES San Josei recently received confirmation that I'll be speaking again on the Blogs and RSS feeds for SEO session at SES San Jose.   it was a very popular session in NYC in April.Mike Grehan, who just got back to the UK after SES Toronto and MIami, wrote a piece about blogs and SEO for ClickZ yesterday.A … [Read more...]

Google Universal, News,Images and Video Even More Important to Your SEO Strategy

May 19, 2007 by Sally Falkow

Google's new update to design and function means you have to search optimize images and videoImage from blog post at WebWareMay 16 was Google's Searchology day. They unveiled a number of new Google services to the media, and the one that produced the most buzz was Google Universal – the redesign of the site and the way the search engine finds and displays results. … [Read more...]

Digital prowess is now key to an agency’s capabilities

May 2, 2007 by Sally Falkow

Social media training a must for agency and in house PR staffKeith OBrien reports in PR Week that the Fleishman HIllard conference focused on social media"The vast majority of the meeting was about how interactive media and the digital world is our new oxygen," notes Dave Senay, Fleishman-Hillard CEO. "Understanding how to integrate the offline and online … [Read more...]

RSS, Content Syndication and Search: Part Six

October 21, 2006 by Sally Falkow

Success in online marketing depends in to a large extent on being found in the search enginesSuccess in online marketing depends in to a large extent on being found in the search engines.  If you don’t get found no matter how stellar your website is, no one will see it.  And getting good organic search ranking (natural placements on a search results page, not … [Read more...]

SEO PR landscape is changing

September 21, 2006 by Sally Falkow

Content syndication and social media becoming an integral part of SEOMatt Cutts`of Google said it best in the interview with Mike Grehan titled "The Future of Search and Outdated SEO Methods.""There's no point in doing textbook (SEO) stuff unless you have enough great content and the reputation within your community to be a challenger."  … [Read more...]

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