PR is about telling a brand story. Video is a great medium for telling stories and video viewing online is showing rapid growth. The cost of making a video for online is negligible and it is a great PR opportunity. Video search and blog search were the best performers in Google's stable in 2007, based on consumer data. The data gathered on 2008 Internet usage in … [Read more...]
News Content – Where are we headed?
This has been a week full of stories about newspapers - both offline and online The Newspaper Association of America announced that traffic to newspaper websites increased 10.5 percent in the first quarter of 2009 attracting an average of 73.3 million monthly unique visitors. When asked about plans for mainstream news websites to charge for content Rupert Murdoch said … [Read more...]
News Feeds – Push them out and pull them in
As the adoption of sharing content in feeds climbs it looks as though we’re finally moving away from the techie name of RSS to the more friendly term news feeds. And that is certainly one we as PR people can understand. Getting your own news out in a feed has long been touted as a ‘must have’ strategy for your newsroom. Back in 2005 Charlene Li, then a … [Read more...]
Social Media Strategy – You Need a Plan
“Attention to social media by the PR industry is lacking,” said Beth Harte on the panel for the Social Media session at SES NYC last week. “The PR industry tends to still focus only on media, dodging crisis and ignoring customers.” But getting a message out no longer depends just on relationships with journalists. There are so many conversations … [Read more...]
Is Twitter the First Real Threat to Google?
When the last earthquake happened in California it was reported almost immediately on Twitter. It took about 10 minutes before mainstream media had the facts. Twitter broke the news about the New York plane crash and beat out the media by 15 minutes. People are realizing that Twitter gets the news faster, and knows more, than any search engine possibly can. Twitter is just … [Read more...]
