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Sally Falkow - Social Media Strategist
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Why RSS is the best content strategy

January 22, 2005 by Sally Falkow

Cosumers want control of the content they receiveThe Ponmeon Institute's new Online Permissions Survey, sponsored by Dotomi, found that trust depends on improving the relevance of communication with consumers64% of consumers said they would trust a marketer more if they had control over the types of online communication that were sent to them.  82% of … [Read more...]

RSS on more sites

January 13, 2005 by Sally Falkow

Pandia says savvy surfers use RSSInternet marketing and search resource, Pandia  feels that although RSS feeds haven't caught on with the general public yet, a large number of internet savvy surfers do use them. Given that user friendly services like My Yahoo! now includes RSS display on their sites, it is only a matter of time before such feeds starts replacing … [Read more...]

RSS the web content strategy for 2005

January 10, 2005 by Sally Falkow

Adding RSS to the MixFor those of you not familiar with it, RSS (which stands for Really Simple Syndication) is a way for web site developers and bloggers to notify your readers of new articles, information or content being posted to your web site.Syndicating your content brings you new audiences that may not otherwise see you information.RSS is catching on … [Read more...]

RSS latest Internet marketing strategy

December 27, 2004 by Sally Falkow

News on demand with RSS feedsMore and more websites are realizing how useful an RSS feed is to syndicate content or bring the content to your readers.The use of a news reader allows your users to receive an aggregate of headlines and small news digests as they are published. These headlines will arrive in their reader as they allowing them to see the days news, … [Read more...]

RSS tools help you keep tabs on Web sites

December 27, 2004 by Sally Falkow

Why users like RSSMost of us have bookmarked hundreds of websites.  Keeping track of them all is too much much work.  We have busy lives and having a tol that alerts us when our favorite website updates their content is a boon.RSS makes Web-site updates come to you. And it's no longer just for geeks.For publishers, this is the content strategy you should … [Read more...]

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