Tagging and social networking combined with RSSChris Alden is no stranger to traditional media. He was a co-founder of Red Herring in 1992 and he recently founded a new media company called Rojo based on what he sees as a shift in the way we consume content.Rojo is a free web-based service that lets you connect with your friends and colleagues to help discover what you … [Read more...]
New RSS feed service for PR and Marketing
Upload content and syndicate it with an RSS feed in no time at allMost PR and Marketing people are not technically adept at building or coding websites. Yet now that the Internet has become the medium of choice for product infomation and news, we have to find ways to use these tools without having to pay fees to webmasters or wait in line at the IT … [Read more...]
#1 mistake bloggers make
Why you should email your blog posts to subscribersRok Hrastnik got a flurry of comments to his post about the need to send out your top posts via e-mail.I think he is right on the money. Look at the figures from the latest blog readership poll.Just 33% of those age 65 and over use the Net, but of that online population only 28% read blogs. The younger your … [Read more...]
Business Blog Bandwagon
PR Opportunity or PR Nightmare?Depends which side of the blog you're on, may be the answer tothat question. Ask Dan Rather and Eason Jodan and they'll no doubt say nightmare. The Kryptonite fiasco was another nightmare.But it need not have been if they had been doing the traditional PR function of monitoring the environment and watching the … [Read more...]
Harvard conference on blogs and media
Bloggers are eroding the readership of traditional mediaSome harsh words were spoken at the two-day conference on "Blogging, Journalism and Credibility" at Harvard University over the weekend.Harvard fellow Dave Winer, compared the established media to the mainframe computers rendered obsolete by desktop PCs and Macs. The managing editor of The New York Times … [Read more...]
