Morgan Stanley Internet Marketing Strategy ReportThe latest report on Internet Marketing Strategy from Morgan Stanley comments on the effect of News Engines, blogs and RSS feeds. Blogs and RSS feeds will be line items in marketing and PR budgets in 2005See AlsoAn Update From The Digital World 2004Three factors are driving online momentum: RSS, blogs and News Engines … [Read more...]
Internet Marketing Strategy
Top Trends for 2005Top Five Trends in Internet Marketing Strategy for 2005:Natural Search Engine Optimization is gaining ground fast. A PR agency I trained on optimized press releases this week told me that for the first time their clients in the tech and industrial field are asking about SEO. Many don't even know exactly what it is yet, but they know they … [Read more...]
RSS feeds
Marketers must master RSSAs RSS emerges, "pull" communications become as important as "push," eventually growing even more so. This is the sea change that eventually will affect all of marketing communications - Marketing Profs (this is premium paid content)This two part series from Marketing Profs on why we need to learn about RSS and use it as … [Read more...]
Online Public Relations
Blogs, RSS Feeds and Plain Old-fashioned Media ContactThere is a big buzz in the Web and PR world about online media rooms, RSS feeds and blogs. Some of the best minds in this space will be getting together to make a week long blog about online public relationsI encourage all my clients to blog - it's a wonderful way to get a 'real voice' out there. And setting up an RSS feed … [Read more...]
