Becoming the #1 Content Source in Your IndustryBack in Summer of 2004 Robin Good started to talk about newsmastering. Shortly after that I met Bill French of Myst Technology and started to use his platform for corporate news blogs.So I was seen as a blogger. But in actual fact, I am not a blogger - I am a newsmaster.Newsmastering is a very viable … [Read more...]
RSS: should you or shoudn’t you?
Divergent opinions on the corporate adoption rate for RSS10 days ago a Jupiter Research report said corporate marketing and PR folk will not be rushing headlong into RSS feeds. Several RSS pundits took exception to what they saw as a misreading of the value of RSS feeds.Scoble of course says without RSS you're not even in the game.This week Business 2.0 reports … [Read more...]
RSS Metrics
BTI Blog results get a mention at SyndicateThere has been much speculation about whether you can measure the effectiveness of RSS. Rok Hrastnik's presentation RSS works: hard metrics for RSS at the recent Syndicate Conference in New York put that one to rest. .One of the case studies he chose was the BTI blog.Expansion Plus started working with … [Read more...]
Yahoo makes adding RSS feeds easy
Publisher's guide to RSSRobin Good's Sunday Share Picnic has a real gem in the basket today: the Yahoo publishers' guide to RSS feeds.This new online reference is free to access and it provides a five-step process to support effective RSS publishing on the Web.Adding their voice to the "monetize your feed" chant heard at the Syndicate conference Yahoo's own … [Read more...]
RSS, Blogs, Wikis and how they apply to organizational communication
IABC has put together a good resource on this new technologyI met the IABC folk at the Media Relations 2005 conference and they asked me to contribute to the May edition of CW Bulletin. It's all about RSS, blogs, wikis, and podcasts - and their relevance to organizational communicators. CW Bulletin is an online supplement to Communication … [Read more...]
