Consumer Generated Media exerting a growing influenceMarkets are conversations. Cluetrain predicted this back in 1999 and a recent U.S. study confirms that it has indeed come to pass.Two-thirds of all consumer goods sales are now directly influenced by word-of-mouth, and the Web is becoming more and more central to these discussions.When The Wall Street Journal … [Read more...]
Now More Than Ever You Need A Content Strategy
RSS puts new demand on content creation and messagingEver see a comment and think "Rats! I wish I'd said that?""Understanding your customer’s content requirements is tougher than the technical challenges associated with syndication.It’s relatively easy to create feeds. It’s very difficult to create a feed that a segment of your audience cannot … [Read more...]
Excellent Blogs RSS and podcasts event
Bulldog Reporter's PR University excelled yesterdayWhile other blogging events may be losing steam, yesterday's PR University's audio conference on the New PR Technologies proved to be a hit.For two hours 175 companies listened to the basics of corporate blogging, how to use RSS feeds as a PR and media relations tool and how podcasting will fit into this new PR … [Read more...]
PR University Audio Conference on Blogs, RSS feeds and Podcasting
New PR Technologies getting the attention of PR practitionersBulldog Reporter's excellent audio conference series has two classes this month covering the new online PR technologies of blogs, RSS and podcasting.The first class is tomorrow June 15th.Pete Blackshaw, CMO, IntelliseekToby Bloomberg, President, Bloomberg MarketingSally Falkow, President, Expansion Plus, … [Read more...]
Why RSS is your best Internet Marketing Strategy
New marketing opportunities for business with RSS feedsRok Hrastik of the RSS Diary has an excellent post about how RSS might be the answer you're looking for when it comes to new internet marketing opportunities for your business. Here are just some of the new opportunities he highlights:Delivering press releases in audio or video Sending your customers a … [Read more...]
