Learn how to write a press release that gets found in search and shared on social media. … [Read more...]
Pimp Your Press Release
A recent survey of UK journalists showed us that press releases are still the #1 source for corporate news. However, what journalists need has changed dramatically. Jim Brady on the Changes in News Consumption They've been telling us for at least five years now that they need more than just a page of text. And PR Newswire's … [Read more...]
Press Releases 1.0 and 2.0
Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Google followed suit and the PR profession has never been the same since The raw news feeds syndicated on thousands of publishing platforms across the Internet make little or no distinction … [Read more...]
Social Media Club Meets in Los Angeles
Press releases, social media education and strategy were the topics of a lively discussionSocial Media arrived in LA yesterday. Chris Heuer set the scene for the meeting with the aims of the SMC - education about social media, teaching social media literacy to kids and adults alike, setting ethics and standards and facilitating discussions and unconferences about best … [Read more...]
Social Media Club LA
If you are in the vicinity you should comeChris Heuer has been on the road setting up chapters of the Social Media ClubThere will be a launch of four chapters of the Social Media Club over the next two weeks If you are in the area, we encourage you to attend one (or more) of these meetings as Chris will be relaying his findings from the XPRL meeting that is taking … [Read more...]
