Gallup figures show the increase in online news consumptionE-mailing is still the number one activity online but checking news (72%) is now number two. Shopping and travel planning (both at 52%) are at three and four. GallupNews search is fast becoming a very viable way to reach your audience. If you are familiar with the eye tracking studies then you know … [Read more...]
Google BlogSearch
The wake up call for RSS enabling your website contentI wholeheartedly agree with Debbie...because it searches on RSS feeds. If your blog or site has a feed, Google will, er, google it. If you don't have a feed... you're outta luck. You won't be found. At the Revolution in PR Technology events over the past two weeks the need for every company to RSS enable their … [Read more...]
Press Releases, Blogs and RSS Feeds
Is there a place for them in your content strategyI met with Amy Gahran of Contentious at Blog Her last weekend. And what a pleasure that was. I have been a Contentious reader since 1999.We spoke about how the Internet is changing PR and her post about the use of traditional press releases.What if the press release were outlawed today? What if … [Read more...]
Why RSS is your best Internet Marketing Strategy
New marketing opportunities for business with RSS feedsRok Hrastik of the RSS Diary has an excellent post about how RSS might be the answer you're looking for when it comes to new internet marketing opportunities for your business. Here are just some of the new opportunities he highlights:Delivering press releases in audio or video Sending your customers a … [Read more...]
