I just read a post titles The Week the Media Crashed on the Communication and Leadership Policy blog from the Annenberg School of Communication at USC. It's one of the best posts I've seen about the shifts in media consumption and what this means for mainstream media news outlets. This is a 'must read' for anyone in PR or marketing. Since there are no comments on the … [Read more...]
B-to-B companies have social media capital
B-to-B companies are seen as conservative when it comes to new marketing ideas. They tend to hang back and watch someone else go first, said Elizabeth Sosnow, Managing Director, Bliss PR in an interview with The Daily Dog. Sosnow was talking about an analysis they did of 46 large and small management consulting firms. "This is an industry built on content, case studies and … [Read more...]
Multicultural Social Media
What is multicultural social media? Last night I spoke at a PRSA LA event on reaching diverse audiences with social media. One point came across clearly from all four speakers on the panel: people gravitate to like-minded people. They form communities around some common bond, but it's not necessarily around language, ethnics or culture. It can be an idea or a … [Read more...]
Brand Loyalty: are your customers slipping away?
A new study from the CMO Council and the Pointer Media Network shows that the recession has had a major impact on brand loyalty. The truth about brand loyalty, and its frequently transient nature, may surprise many seasoned brand marketers and retailers, says the report. Only 48% of the high-loyalty consumers identified in 2007 remained loyal in 2008. Key findings of … [Read more...]
Dell Sales off Twitter top $3million
Dell made a statement on their Direct2Dell blog this week that they can attribute more than $2 million in revenue to their @DellOutlet Twitter feed. They now have over 600,000 followers on this feed. In addition Dell is also seeing that this Twitter feed is driving interest in new product. People come from @DellOutlet on Twitter into the Dell.com/outlet site, and … [Read more...]
