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Sally Falkow - Social Media Strategist
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Dismal State of PR Websites

August 11, 2004 by Sally Falkow

The Flash Hall of Shame for PR agencies websitesTom Murphy takes PR Websites to task in his PR Opinions blog"The people who designed and built Flash warn against Flash intros AND Flash navigation on websites, yet a ridiculously high proportion of PR firms insist on using it."For some reason Marketing, Advertising, and PR agencies -along with design studios - feel that … [Read more...]

SEO finds online PR

August 7, 2004 by Sally Falkow

SEO firms join forces with PR news release service to extend the reach of their clients online"Search engine promotion is a new element of the marketing mix that combines search engine optimization (SEO) and public relations (PR) to address the large and growing audience of people who use Google News, Yahoo News, and other news search engines" said PR Web … [Read more...]

Is PR on the Cluetrain?

August 4, 2004 by Sally Falkow

Dual forces of economic pressure and consumer demand are pushing us into the digital age, PR professionals are running to catch up.In his white paper, The Digital Content Market: Rushing Toward Fate, Editorial Director of Specialty Publishing Group, Andy Moore says“ Like two freight trains rushing toward one another on the same track, two equally powerful forces are … [Read more...]

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