New PR Technologies getting the attention of PR practitionersBulldog Reporter's excellent audio conference series has two classes this month covering the new online PR technologies of blogs, RSS and podcasting.The first class is tomorrow June 15th.Pete Blackshaw, CMO, IntelliseekToby Bloomberg, President, Bloomberg MarketingSally Falkow, President, Expansion Plus, … [Read more...]
New RSS feed service for PR and Marketing
Upload content and syndicate it with an RSS feed in no time at allMost PR and Marketing people are not technically adept at building or coding websites. Yet now that the Internet has become the medium of choice for product infomation and news, we have to find ways to use these tools without having to pay fees to webmasters or wait in line at the IT … [Read more...]
RSS is a PR ‘must have’
Six million now using RSS - and countingAccording to Feed Burner's stat report the use of RSS is growing by one percent each weekday.It seems that marketing folk are much faster to adopt this technology for corporate communication. But with the shift of audiences to the Internet it is vital that PR people also find new ways to deliver our messages."If … [Read more...]
Dukes of Hazzard Wants A Blogger
Institute is willing to pay big bucks to blog the series on CMTIf you're over 18, a Dukes of Hazzard fan and know how to blog, you could be in line for a $100K job as the VP of the Dukes of Hazzard institute and CMT blogger.In a great PR move CMT is looking for either a Dukes aficionado - or someone willing and able to to become a Dukes aficionado – who has a … [Read more...]
Getting a Clue about Corporate Blogs and PR
It is all about starting the conversationDoc Searles weighed in on my statements about whether corporate blogs are an opportunity or a threat. As one of the first people to buy a season ticket on the Cluetrain, I agree that it is all about the conversation.Of course people like Dan Rather bring disaster on themselves.USA Today recenlty wrote about the influence … [Read more...]
