A weekend with hot chicks who know codeWhat a great weekend this was! I spent two days with 300 women who blog. They blog about everything under the sun, from politics to pies and education to end-runs.Instead of being one of a handful of women in the room, I was surrounded by hundreds of smart women with big voices - and they are speaking out.And it … [Read more...]
PRSA LA Chapter Talks About Blogs, RSS and Public Relations
The PR Industry is waking up to the relevancy of online toolsAlmost 100 local PR professionals came to the PRSA-LA chapter meeting last night to hear how blogs, RSS and podcasts are affecting PR.The panel was Jason Calacanis of Weblogs Inc (Engadget and others) Eric Schwartzman of Spinfluencer, who moderated the panel at Media Relations 2005, and me. A … [Read more...]
RSS for PR
PR is a communication strategy and RSS delivers content onlineRSS is getting the attention of PR professionals PRSA and Media Relations hosted audio conferences on the subject recently. Both organizations have live events planned for September.Rok Hrastnik and I spoke about how RSS fits into a PR strategy. … [Read more...]
Why RSS is important in PR
RSS helps you achieve your PR goalsThere are several definitions of Public Relations 'Public Relations practice is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics.' Institute of Public RelationsEfforts to establish and maintain a company's image with the public. Investor WordsPUBLIC … [Read more...]
Study Shows Blogs Influence Journalists
New PR technologies like blogs and RSS can increase your media coverageA new study from Euro RSCG Magnet and Columbia University found that more than half of journalists use blogs in the course of their work, reports ClickZ. 51 percent use blogs regularly, and 28 percent rely on them to help in their day-to-day reporting duties. Journalists mostly used blogs for finding … [Read more...]
