Join me in Atlanta at the Coca Cola HeadquartersI will be on the road again soon. I am off to Atlanta to speak at the Executing Social Media event.Whether you work in PR, marketing or employee communications, you need to understand how to use the new media tools to listen, engage, communicate and collaborate. As we get closer to the end of the year it's a good time to get … [Read more...]
The Role of PR in a Web 2.0 World
If your head is still in the sand about new media now would be a good time to change positionAs many of you know I am also the official blogger for Bulldog Reporter, an industry newsletter that has over 50 000 PR practitioners as subscribers. Last week I was in San Francisco speaking at the TurnPROn Online PR Summit. Jim Sinkinson, CEO of Bulldog … [Read more...]
Social Media Getting PR Attention in Asia
My Singapore SlingI just got back from a quick trip to Singpore to do a two day training course on Strategic Online PR for execs in the corporate communication field. We had delegates from Malaysia, Indonesia, India, Hong Kong, Taiwan and Australia.And there was a good spread of industry sectors represented too - financial (a few banks and insurance … [Read more...]
Quality of Online Content is King Once Again
Professional videos draw the ad dollarsThe launch of Google's in video ads brought some interesting facts to the fore - it's not the flushing felines and lip-syncing college kids of user-generated video that supposedly draws so any eyeballs that got the ad dollars. Marketers are more interested in paying customers than a slew of eyeballs just there to see a weird … [Read more...]
News Websites Using Web 2.0 to Attract Online News Readers
RSs and Video Now Part of Newspaper WebsitesThe latest Nielsen//NetRatings data on current events and news sites show that Yahoo! News is out in front once again.Top 10 Current Events and Global News Destinations Week ending March 4, 2007 US, Home and Work Brand or Channel Unique Audience (000) Active Reach (%) Yahoo! News 17,604 13.19 MSNBC 14,797 11.09 CNN 11,152 8.36 AOL … [Read more...]
