One of the new media areas PR people may not be too familiar with is SEO - search engine optimization. The reason could be that SEO is usually regarded as a marketing and sales tool. Most pieces of content are crafted to reach customers and elicit a lead or a sale. Lee Odden points out that SEO can be used specifically for news content. “The intended audiences are … [Read more...]
Media Coverage for the Olympic Games Goes Social
Image courtesy of SHa3bi1 Two years ago I was invited to speak to the US Olympic Committee PR convention about the shifts in media consumption and what they could expect in 2008 in Beijing. The theme of my talk that day was that they had better be prepared for a digital revolution. An article in USAToday on Friday validated everything I said that day.. Millions of Americans … [Read more...]
PR Week’s blog competition
It is definitely in the eye of the beholderPR Week is celebrating its 10th anniversary with a blog competition.This is the list of blogs in contentionPit bulls and Labradors PR … [Read more...]
Internet Marketing, Social Media and CGM Attracting the Dollars
Senior marketers expect spend for new media and online initiatives to increase in the next year despite the poor economyThe sixth annual PRWeek/Manning Selvage & Lee (MS&L) survey by Millward Brown polled 252 U.S. chief marketing officers, VPs of marketing and marketing directors and managers, focused on digital and consumer generated media, marketing ethics and the … [Read more...]
Analytics Can Improve Your Content Strategy
Interview with Heather Dougherty of HitwiseIf you've been wondering how to figure out what content works and what you could write about to attract visitors to your site, try digging into your analytics program.Every website should have at least a basic analytics package from your host, but if you really want to get in-depth competitive intelligence from your log … [Read more...]
