Is there a place for them in your content strategyI met with Amy Gahran of Contentious at Blog Her last weekend. And what a pleasure that was. I have been a Contentious reader since 1999.We spoke about how the Internet is changing PR and her post about the use of traditional press releases.What if the press release were outlawed today? What if … [Read more...]
A MAJOR SHIFT IN MEDIA CONSUMPTION
News from the OMMA and Search Engine Strategies Conferences give direction for web content strategySpeaking at OMMA West, leading and critic and host of On The Media, Bob Garfield, said that major marketers may be looking for online alternatives as the effectiveness of print and broadcast wane, but suggested that the online media infrastructure may not be ready for this … [Read more...]
Yahoo gets an A in Online PR
The buzz on the Yahoo/Overture story gets all the attentionIt's very apparent from Greg Jarboe's comment on the top stories out of SES that Yahoo! knows how to use online PR to beat the drum.Yahoo's actions this month were a perfect blend of traditional PR strategy combined with online PR and optimized press releases.One of the best ways … [Read more...]
Optimized Press Releases
More mentions of this Internet Marketing StrategyLee Odden of Top Rank Results made a post about Optimized Press Releases this week.Lee makes the point that news sites like Yahoo News and Google News have more readers than CNN and the BBC. Online news sites are now the number one choice for news.People go online and actively search for the news they're intererested … [Read more...]
Optimized Press Releases as an Internet Marketing Strategy
Conferences highlight press releases as a way to get good search results and generate qualified leadsThe advent of news engines has changed the way we access our news - and so it has changed the way companies put our their news.Since Yahoo News and Google News combined now have the highest audience of all media outlets, and online news has now become the number one … [Read more...]
