Business-to-Business Lead Generation SummitKristin Zhivago is leading a session at the Marketing Sherpa Business-to-business lead generation conference Novermber 18 and 19.Her session is titled Public Relations & Lead Generation - Yes, You Can Get Leads from Press Releases.She will be presenting several of my case studies on using optimized press releases … [Read more...]
Search is changing how you market to your public
When your market is online and searching, it switches the direction of the communicationSince 1939 Marketers have been using the Laswell model of Whois sendingWhat Messageusing Which Channel (Media)to reachWhomwithWhat ResultWell ,the Internet turned that 180 degrees around. The one who holds the mouse is in control. It's no longer a passive one way communication through … [Read more...]
