7 proven ways to get organic search visibility - and one that was overlooked Image: Danard Vincente This was a sponsored session with Shawn Moore from ThinkProfits.com, a Vancouver SEO and web design firm. Google has been quite open about what they regard as relevant in a website and what's needed to get good search engine visibility. Here are the 7 proven ways Shawn … [Read more...]
Blended Search Demands Blended Marketing and PR
Google Universal offer opportunities for news and PR content to be found in searchAt the session on Universal and blended search at SES San Jose we heard from all the search engines. Johanna Wright of Google, Cris Pierry of Yahoo! Erik collier of Ask and Todd Schwartz of LIve search all gave their insights and predictions about how search is displayed and how … [Read more...]
Twitter Becoming a Newswire
Twitter is fast becoming a hot channel for distibution of news. Yesterday Dell held a press confernce about their new laptops and extended battery life. The actual press conference was held in San Francisco with feeds to venues in London and New Delhi. It was also webcast online, so anyone, anywhere in the world, could log on and see the conference. They also have a Twitter … [Read more...]
SEO is a PR function too
One of the new media areas PR people may not be too familiar with is SEO - search engine optimization. The reason could be that SEO is usually regarded as a marketing and sales tool. Most pieces of content are crafted to reach customers and elicit a lead or a sale. Lee Odden points out that SEO can be used specifically for news content. “The intended audiences are … [Read more...]
C-level Execs Get News and Business Information Online
They prefer to access the Web rather than read the newspaperThe Internet continues to be the most influential and important source of business information for C-Level executives around the world, at 67%. This number has increased 37% since 2004. At the same time, C-Level executives, citing newspapers such as the Wall Street Journal as their main source of business information, … [Read more...]
