Back in August when I was at Search Engine Strategies in San Jose, I spoke on a panel titled StoryTeller Marketing. After the session I was interviewed by Dr. Ralph Wilson of WilsonWeb. Watch the video on YouTube … [Read more...]
Stop the Presses! Christian Science Monitor Abandons Daily Print Edition
Image from Poynter.org A sign of the times: After 100 years of news in print, the Christian Science Monitor has decided to scrap the daily print issue of its newspaper. They’ll focus on making their site a rolling news service and printing a weekend magazine. The change is expected to cut annual costs by millions of dollars for the money-losing newspaper. They are … [Read more...]
95 of the top 100 newspapers in America now have blogs
Paul Gillin, author of The New Influencers, writes a great social media report. Today’s issue is about why PR practitioners must learn to get their news content visible in search, but one fact caught my attention: 95 of the top 100 newspapers now have a blog. Nielsen/NetRatings reports that unique visitors to the largest Internet newspaper blog sites rose from 1.2 … [Read more...]
Micro PR
There’s been much blogging and Tweeting about TechCrunch50 and DEMOfall- two conferences where tech start ups reveal new products and services. However, you have to keep the product or service under wraps until it is seen at the conference. Which makes sense for the conference, but inventing the better mousetrap does not always mean people will beat a path to your door. … [Read more...]
News Online – tips from SEO experts at SES San Jose
Image: miso crazy Search Engine Strategies San Jose happens each year in August and this year there was a panel on the mechanics of SEO for news content with online PR experts Greg Jarboe and Lee Odden. It seems that newspaper sites are finally getting the message - NIelsen’s figures for July show four of the top five news and current events Web sites with the most … [Read more...]
