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Blended Search: Hot News for PR

April 16, 2008 by Sally Falkow

New data from Jupiter Research confirms that news gets the most clicks in blended searchWant more visibility for your news content?  Get it online and optimize it for search.While images are the most clicked type of result after a vertical-specific search, news items are the most clicked type of result within blended search results: 36% of search engines user click … [Read more...]

OJR’s ‘pep talk’ about the news media

March 12, 2008 by Sally Falkow

If the recent reports of newsroom layoffs, buyouts, falling newspaper circulation and crashing news company revenue  have you feeling like there's no hope, this 'pep talk' from the Online Journalism Review from USC Annenberg should cheer you up:Newspaper circulation might be down, but online newspaper readership is up. The Los Angeles Times lost more subscribers … [Read more...]

Blogger Survey On Sourcing and Using News Content

June 14, 2007 by Sally Falkow

SNCR and Marketwire reach out to bloggersThis week Marketwire and the Society for New Communication Research (SNCR) launched a survey to find how bloggers prefer to source and use news content.  As a Senior Fellow of SNCR I am conducting and tabulating the survey.  We will present the findings later in the year at the SNCR Symposium.When Marketwire … [Read more...]

Citizen Journalism Takes a Leap Forward

March 26, 2007 by Sally Falkow

Collaborative Experiment Based on Wiki Method Aims to Enable Consumers to Contribute Directly to News StoriesA new experiment in citizen journalism plans to some crowdsourcing and include readers and their sources in the network that journalists can tap into for stories.Assignment Zero, a collaboration between Wired magazine and NewAssignment.Net, the experimental … [Read more...]

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