PR Insights from the 2017 Trust Barometer

trust lessons for PR

  The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. These are the top 10 insights from the report: Trust in Authorities is Eroding Worldwide.  Trust in business, government, NGOs and the media all declined this year. Trust in media is now at an all time low. The Trust Gap Widens. The measure of trust between the well-informed … [Read more...]

Social Media Strategy Template

social media strategy template

Download the PDF of the Social Media Strategy Template here Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. Pinterest has seen remarkable … [Read more...]

Are You Listening?

social media convesations

  by Cokey Falkow That old saying "Sticks and stones may break my bones, but words will never hurt me" sounds good in theory. It's not true in life and it certainly doesn't apply to Digital PR. Words posted online have immense power to hurt your business. So here's the million dollar question - Are you listening? Do you know what's being said about you? If you … [Read more...]