Top Skills for 2016 from LinkedIn

hot skills 2016

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog.   The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required.  Since LinkedIn has access to the hiring data of millions of companies and … [Read more...]

Why Small Businesses Need PR

SMB week 1

  Every small business owner is concerned about the bottom line.  How to make more sales, be more productive, cut costs and increase the ROI.  That, after all, is what business is all about - profit. In this  drive to make a profit the focus tends to get stuck on marketing, sales, production and income.  Of course those things have to occur. However, there is another … [Read more...]

Google’s Mobile Update and Online Visibility

Digital PR Chat mobile

    Friday's #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles's next mobile update.  Here is the transcript: Q1:  83% of small businesses say a website gives them a competitive advantage - is this any site or is it only true of a good site? You’d think that just any website is … [Read more...]

Influencer Marketing is like High School

SANDY-GREASE-BEFORE-AND-AFTER.JPG

Companies and brands are discovering a PR secret: working with influencers is cost-effective and delivers excellent ROI. A recent Tomoson study shows that businesses are making $6.50 for every $1 spent on influencer marketing and that influencer marketing is the fastest-growing online customer-acquisition channel, outpacing organic search and email marketing. And more than half … [Read more...]

2016 Trust Barometer Digital PR Implications

TRust Barometer

  The 2016 Edelman Trust Barometer published this week highlights some trends that are of particular interest to PR practitioners: Who to trust: People around the world are increasingly reliant on a “person like yourself” for trusted information and opinions.  This means that reviews and online conversations with other like-minded folk and content from Influencers … [Read more...]