Social Media Strategy | Online PR | Proactive Report | Sally Falkow

The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends

Sally Falkow - Social Media Strategist

The Role of Social Media in Crisis Management

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  I recently had the pleasure of interviewing Yang Cheng, Assistant Professor of Public Relations, Department of Communication at North Carolina State University, on her research paper about the role of social media in crisis management. In the interview she stresses a couple of points: Look beyond the company responses:  Companies need to  go further than … [Read more...]

Sendible – Content Curation Suggestion Feature

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Content curation is a vital part of social media content strategy. A healthy curation strategy can position your brand as a thought leader. 85% of curators say establishing thought leadership is their main objective. It also increases engagement. The downside is that it is one of the most time-consuming part of being a social media manager. I know where to look for the … [Read more...]

Crisis & Reputation Management Top Financial Services Concerns

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  Financial Services PR execs and agencies are still struggling to combat an industry peppered with regular fines, lawsuits and other scandals.  Almost all (99%) of the executives polled in the  2015 Makovsky Wall Street Reputation Study said this has made it increasingly difficult for the financial services industry to rebuild reputation over the past 12 … [Read more...]

The Role of Technology in Social Media Management

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As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand's social media program has become a very time-intensive activity. It takes hours to do it all manually. Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets … [Read more...]

Using Social Media Internally to Boost Productivity

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Image by Creative CommonersIs your organization or corporation lagging behind in adoption of new collaboration and productivity tools?You’re in good company apparently - the Microsoft and Accenture ‘Oil and Gas Collaboration Survey 2009,’ conducted by PennEnergy in partnership with the Oil & Gas Journal Research Center, found that although many execs in … [Read more...]