Keywords and relevance play a big roleThe need for good keyowrd research came up in several session at teh conference. Choosing words you user actually search on was stressed, and the idea of the search engines getting more 'human' in their ablity to index related and simlar words got aired.One session gave the black and white hat seo viewpoints - but I still … [Read more...]
Does your blog affect your brand?
Measurements and benchmarks for corporate blogsClick Z covered how blogs are affecting brands in a two part article this week.since 27 percent of web users now read blogs (Pew Internet) marketers are showing increased interest in how a blog can increase the effectiveness of your marketing.The big question is how to measure the effect.The articles offer some … [Read more...]
Search Engine Marketing In the Spotlight
Marketers are getting the search messageSearch Will Be Fully Integrated into Marketing Plans in 2005 says Search Views Unlike years past, the majority of marketers now understand that search is important and they can't take full advantage of today's market without it. But many still don't know how to dovetail their web content strategy and search marketing with other … [Read more...]
Internet marketing the hole in agency offerings
SEM firms looking good to big agenciesA pithy comment about the need for Internet marekting strategy at agencies from Fredrick Marckini, CEO of iProspect, recently acquired by the Aegis' Isobar network. The agencies understand that search is inextricably intertwined with their other marketing initiatives. They have awoken to the reality that their other marketing … [Read more...]
Internet Marketing Strategy gets corporate interest
Clients asking for Internet marketingAd agencies, PR agencies, web designers and even web hosts tell me that their clients are starting to ask for Internet marketing.The conversation often goes this way - I am not sure what it is, but I know I need to be doing Internet marketing - can you help me with that? … [Read more...]
