92 percent plan to expand their Internet markrting departments in the next year.Auto dealers have discovered the marketing power of the Internet.According to a study from Black Book Onine Research, just over half (52%) of the auto dealers in the US are fully utilizing the Internet and 65% would like to see more leads coming from their websites.Many dealers are already … [Read more...]
Search engine marketing a hot job opportunity
Internet marketing taking the budgets and the attentionInternet marketing is only getting hotter, it seems. As more and more CEO's and CFO's relize their audince is online and the dolloars iwll come froom conneciotn with propects searchign the web, the searchis o efor thos e who know how to make search work for the marektign department.Seems knowing how to get results … [Read more...]
Internet Marketing : which path to take?
TechBiz Connection making inroads into emarketingTechBiz Connection put together a great panel on Wednesday evening in Orange County titled eMarketing - which path to take? The two hour session covered all aspects and possibilties. Most speakers were focused on online advertising in some way. I was the lone panelist talking about online press releases, blogs … [Read more...]
Internet Marketing Legend Is Gone
Cory Rudl killed in racing accidentCory Rudl - only 34 years old - died yesterday while racing in a Porsche at the California Speedway in Fontana. Both Cory and the driver were fatally injured when the car left the track and struck a barrier.I first heard about Cory about four years ago and much of what I know today started with those early lessons in Internet marketingHe … [Read more...]
CMOs Changing Role Includes Internet Marketing Strategy
Marketing needs to learn how to implement online elements and track the metricsCMO magazine reports that the role of the CMO is changing according to a research project by CMO Partners and executive search firm Spencer Stuart. They interviewed more than 350 CEOs and CMOs. Their primary conclusion: The role of the CMO must expand.One of the areas … [Read more...]
