More mentions of this Internet Marketing StrategyLee Odden of Top Rank Results made a post about Optimized Press Releases this week.Lee makes the point that news sites like Yahoo News and Google News have more readers than CNN and the BBC. Online news sites are now the number one choice for news.People go online and actively search for the news they're intererested … [Read more...]
Optimized Press Releases as an Internet Marketing Strategy
Conferences highlight press releases as a way to get good search results and generate qualified leadsThe advent of news engines has changed the way we access our news - and so it has changed the way companies put our their news.Since Yahoo News and Google News combined now have the highest audience of all media outlets, and online news has now become the number one … [Read more...]
Forrester recommends blogging as part of your Internet Marketing Strategy
Top IT research firm says start slowly, but start now.When Forrester analysts start to blog and write reports on the phenomenon we know blogging is creeping into the maistream of Internet marketing strategy. Charlene Li , one of the principal analysts at Forrester, started blogging in September and recently authored a report on corporate blogging.Her report … [Read more...]
Internet Marketing Strategy
Less than half the Fortune 100 use Internet marketing strategy methodsOne thing that became obivous at the PRSA conference last week is thatt OneUp Web's survey on how many companies actually have an Internet Marketing strategy is correct. Based on the interest shown in all the Internet- focused workshops, people are realizing they have to … [Read more...]
SMB adopting Internet Marketing Strategy
Entrepreneurs join the online marketing ranksWhile larger companies have been including web metrics, search engine optimization plans, e-mail marketing and other forms of Internet marketing strategy many smaller firms have used their websites only as an online brochure.But that's changed in the past year, according to LaGarde Inc., a provider of shopping cart and … [Read more...]
