Buyers rspond to online informationNew car buyers are clicking their way to auto dealership Web sites and moving away from newspaper ads, fueling a continued and frenzied push for ad dollars to the Internet, according to findings released Tuesday by Friedman-Swift Associates, an automotive marketing research firm. Brandweek An unofficial survey of TV buying … [Read more...]
Web analytics playing a bigger role in Internet marketing strategy
Marketers looking for faster and better results70% of respondents to a recent survey on web analytics have changed their vendor over the last two years. For most companies, the objective has been to obtain a more powerful web analytics tool. Intelligent enterpriseFast reporting, real time data and user friendliness are the three main advantages of today’s … [Read more...]
Socal AMA Internet Marketing Intensive in LA
A full house shows strong interest in Internet marketing strategies for 2006It takes some motivation to brave the early morning LA traffic to the Westside.Over 100 people showed up for the Socal AMA's Internet Marketing Intensive on Thursday - a clear indication this is a subject of interest to the Los Angeles business community. Attendees covered the full … [Read more...]
Keyword research in the linchpin of Internet marketing
The market place has changed. Customers are now at cause.Yesterday I was running through my slides in preparation for the Socal AMA Internet Marketing Intensive. I had two C level execs for an audience and when I was done, the one guy- - who is fairly new to the idea of internet marketing – commented that one datum really hit home with him: the market place has … [Read more...]
Readership increases make blogs a prime internet marketing tool
45 percent jump in a yearWith all the attention business and corporate blogs have received in the last six months, I figured the readership numbers must be way up.According to comScore Networks, fifty million U.S. Web users visited blog sites in the first quarter of 2005, up 45 percent from a year ago.That's 30 percent of the US Internet population and 1 in 6 … [Read more...]
