Google recently revealed that every one in three Google searches has local intent. What does that mean? Millions of people are searching for products and services near them – it could be a place to eat or grab a cup of coffee. But it might be a need for a dentist, doctor, lawyer, or accountant. So if you operate a local business of any kind, it’s more important than … [Read more...]
Google’s Content Rules
Your audience finds your content in many ways, but one of the main ones is through search. And since Google dominates the search market, it pays to develop content that meets Google's content rules. Content has always been a major part of PR, but now it's become an integral part of all marketing. According to research from the Content Marketing Institute, 91 … [Read more...]
Why PR May be the Answer to the Future of Search
Rand Fishkin is very smart when it comes to what's happening in the world of Search Engine Optimization. (SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website and how this may affect the future of search. The gist of the report is that over the last few … [Read more...]
Make Your Website a Tool to Grow Your Business
There are 28.8 million small businesses in the US, which account for 99.7% of US businesses. (Source: SBA Gov 2016) Just over half of them (54%) have a website. (Hard to imagine why the other half don't!) There are thousands of web design companies out there offering to make or update your site. If your company has a website, or is considering … [Read more...]
How to Measure the Quality of Your Content
A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors. So how do you know if your efforts are working? Can you measure the quality of your content? The quality of writing and visuals is very subjective. I may love something that you think is awful But there are several indicators that can tell … [Read more...]
