Dell's Take Your Own Path campaign is a very smart combination of traditional PR and social media. The campaign features pioneering entrepreneurs and showcases how their use of Dell technology helps make their businesses successful. What led to this bright idea? Listening to their market of SMBs. Dell research shows that these companies make purchase decisions “based … [Read more...]
Dell Sales off Twitter top $3million
Dell made a statement on their Direct2Dell blog this week that they can attribute more than $2 million in revenue to their @DellOutlet Twitter feed. They now have over 600,000 followers on this feed. In addition Dell is also seeing that this Twitter feed is driving interest in new product. People come from @DellOutlet on Twitter into the Dell.com/outlet site, and … [Read more...]
Twitter- A Business Communication Channel
Dell adds Twitter to the Press Conference MixDell certainly has gone from zero to hero in the use of social media tools. At 9 am PDT today Dell is holding a press conference to introduce a new generation of mobility products. The event physically takes place in San Francisco. But it will be linked with media events in London and New Delhi, and webcast live over … [Read more...]
ClueTrain Anniversary Series
Markets are conversationsClue #1Markets are conversations.Who got this PR clue?Dell - they went from Dell Hell and saying 'we don't talk to bloggers' to IdeaStorm and colloboration with customers on product development.Learning from Dell—Insights gained from Lionel Menchaca's presentation Oct 25 2007, San Jose, CaliforniaCustomers are in control. Work with them and learn … [Read more...]
Dell Hell
Suit by NY Attorney General Alleges Company is "Deceiving Customers to Increase Sales"Just as the study I referenced yesterday showing Dell is recovering from the Dell Hell debacle comes out, New York Attorney General Andrew Cuomo has filed a lawsuit against Dell. The suit accuses the personal computer maker and its financial services affiliate of … [Read more...]
