Social Media Strategy | Online PR | Proactive Report | Sally Falkow
The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends
by Cokey Falkow That old saying "Sticks and stones may break my bones, but words will never hurt me" sounds good in theory. It's not true in life and it certainly doesn't apply to Digital PR. Words posted online have immense power to hurt your business. So here's the million dollar question - Are you listening? Do you know what's being said about you? If you … [Read more...]
Social media impacts every part of your business. Online PR has assumed greater importance and in 2012 it is imperative that a business Knows who their customers are and where they are active online Understands the power of social media for positive and negative impact Makes social media a part of their risk management strategy Educates their employees - all … [Read more...]
Social Signals That Are Affecting the Search Ranking of Your Content Search engines are using social content in their ranking algorithms now. This is the #1 trend in SEO in 2011 and the challenges for larger organizations is to have SEO specialists work more closely with other parts of a company or agencies working on online PR and social media initiatives. Find out which … [Read more...]
The availability of easy online publishing tools has given everyone a voice and the power to reach an audience. This can be a very positive thing, what with fans, evangelists and brand ambassadors helping to spread the word. On the other hand it opens the door to greater risk and the need for constant vigilance, as inaccurate information and bad news can spread rapidly … [Read more...]