The Power of Good Content could be your best investment this yearSite Pro News highlighted how important good content is to SEO results in Google. As a content writer and strategist it's always good to read articles like this one.The web pages actually at the top of Google have only one thing clearly in common: good writing. Don't get so caught up in the usual … [Read more...]
RSS may be the buzzword, but it’s still all about the content
You have to feed your feedI have been experimenting with PRESSfeed lately.We used this servcie to add content and a couple of RSS feeds onto a client's website - one for their optimized press releases of course. We created two other feeds on industry news topics and keywords they wanted visibility on.The site was only launched just a month ago.The … [Read more...]
The sale of Ask Jeeves could boost the importance of content
Another change in your search marketing optionsThe sale of Ask Jeeves to InterActiveCorp (IAC) does make a change in the search landscape. Although only at the 5% mark now, this new direction opens all kinds of doors.Search Engine Journal reports that as IAC owns many of the largest Internet properties including, Hotels.com, Expedia, Ticketmaster, CitySearch, … [Read more...]
Eye Track tools useful for blogging
eye track study shows how your visitors see your web contentIf you follow the results of eye tracking you know that the upper left corner is the first place your visitors look and that they seldom make it to the end of the article or post. The Eyetools blog applied their own testing to their blog and found they had to adapt their design for better usability and visitor … [Read more...]
RSS is being called the hottest content strategy for 2005.
So what is an RSS feed, and why should you have one?RSS means Really Simple SyndicationIt's a way to easily syndicate your content. This means that you reach more people through avenues you would not otherwise have access to. Some business owners feel that this may water down the traffic they get to their website.In fact it's just the opposite. … [Read more...]
