Information pips email and IM at the postOnline Publishers Association's Internet Activity Index (IAI) shows that in September people spent more time looking at content than communicating with each other. Beware the home page with no content.Not only will it make your site very hard to find, but if a visitor does make it there, the site won't give them what they came … [Read more...]
Is Content Management A Part of Your Web Content Strategy?
Content Management Systems a must for PRUIE's Christine Perfetti conducted an excellent interview with Adaptive Path's Jeffrey Veen, a recognized Web Design and CMS expert. In the interview, Veen says development teams need to create a web content strategy thatanswers several questions: 1) Why are we generating this content?2) Who is the content for?3) What is the … [Read more...]
Internet Marketing Strategy now that Web is number one
Adjust your Internet Marketing StrategyIt finally happened - The Internet is the number one media choice of 18- to 54-year-olds. A study released today cites nearly 45.6 percent of respondents fsay the Web as their No. 1 choice.Marketing execs across the world should take note - and rethink their marketing strategy.If you don't have an Internet marketing strategy, now … [Read more...]
Internet now most popular medium
Make your web content strategy countThe Online Publishers Associations' new study found that The Internet and television are the most popular media among 18- to 54-year-olds.Nearly 45.6 percent said the Web is their No. 1 media choice and 34.6 percent rating TV as their top pick.How should this affect your web content strategy? Give them more content. Make … [Read more...]
RSS feeds
Marketers must master RSSAs RSS emerges, "pull" communications become as important as "push," eventually growing even more so. This is the sea change that eventually will affect all of marketing communications - Marketing Profs (this is premium paid content)This two part series from Marketing Profs on why we need to learn about RSS and use it as … [Read more...]
