The results of the Junta42 survey done this month are most encouraging. Back in 2000 a Forrester Research study found that the number one reason someone comes back to a site is the quality of the content. And in Google’s recently published SEO starter guide they say that the most important factor in SEO rankings is fresh, relevant and exclusive content. One of the … [Read more...]
No Place To Hide – PepsiMax Suicide Ads
Social media is the ultimate bright light that kills any hope of keeping something hidden in a closet. And the speed of that light is - well, the speed of light. Witness the PepsiMax suicide ads printed in a niche lifestyle mag in Germany. Some folk found the ads offensive and in no time flat they’d been scanned and posted to the Web. One of the people who saw the ads … [Read more...]
SEO is a PR function too
One of the new media areas PR people may not be too familiar with is SEO - search engine optimization. The reason could be that SEO is usually regarded as a marketing and sales tool. Most pieces of content are crafted to reach customers and elicit a lead or a sale. Lee Odden points out that SEO can be used specifically for news content. “The intended audiences are … [Read more...]
Generation C Still Going Strong
The desire to create and consume content continues to drive online behaviorBack in March 2004 Trendwatching identified a Generation C. So what was it all about?The GENERATION C phenomenon captures an avalanche of consumer generated 'content' that is building on the Web, adding tera-peta bytes of new text, images, audio and video on an ongoing basis, said the smart … [Read more...]
Website Content Awareness Day
Recognition at lastWell I guess if no one else will give us a day of recognition it's OK to create one ourselves.A group of web content providers led by Dina Giolotti are putting together a day of celebration for quality in Website content.Now there's an idea I can support. For years wesite budgets have had line items for design and programming but not … [Read more...]
