RSS and content syndication are good online PR search termse-consultancy.com published a list of online PR phrases that were searched lately:blogging, blogs, links SEO, online coywriting, onine monitoring, onine PR, online public relations, press center, press releas distribution, reputaiton monitoring, seeding.Seems odd that they did not include keywords like 'RSS' … [Read more...]
Google has almost half of all searches
content syndication is a proven method of gaining that prized page one spotAcording to the latest figures from comScore out this week Google now gets 44.7 percent of all searches. This is almost as much as Yahoo! MSN and Time Warner combined.About a year ago OneUpWeb's study showed that if you make it to page one in Google your traffic increases by about 600 percent … [Read more...]
Optimized Press Releases Beat Out Trade Publications As A Knowledge Source
The most used content type among knowledge workers for business purposes has switched to press releasesPress releases have surpassed trade journals as the leading source of information for knowledge workers, reveals a recent study from Outsell who surveyed 7,000 knowledge workers from 2004 to the present. "It may be that press releases are easier for people … [Read more...]
Web 2.0 is a reality, says Business Week
The Live Web portends a real sea change for business.In the CEO Guide to Technology Business Week advises CEOs to take note of the Live Web.Describing web services such as MyYahoo, Flickr, Wikipedia, MySpace and others as sites that demand interaction and participation, Many of these applications use content syndication and sharing with RSS … [Read more...]
Enterprise RSS Feeds: A Viable Messaging Medium
The rapid growth of content syndication and social media requires a new marketing and PR approach.The days when a static business website or a mass media press release could attract visitors and customers are long gone. The use of RSS and social bookmarking sites to manage and organize news and information is on the rise and marketers need to create RSS feeds offering … [Read more...]
