A six part series about the use of RSS in Marketing and PRPart One: Introduction to RSS and SyndicationRSS stands for Really Simple Syndication. Also called web feeds, RSS feeds are a content delivery vehicle - a method of getting new content out on the Internet and sharing it with others. Originally created by Netscape, the technology behind RSS is well tested. It’s … [Read more...]
Tagging Feature Gives RSS Feeds More Visibility
First test works like a charmEarly Monday morning I was testing the new feature of Technorati tags and I wrote andposted an article in the PRESSfeed news feed .We were at SES and about 3 pm that aternnon I checked Technorati to see if there was any visibility on the post. Lo and behold! It was number one for the keywords content … [Read more...]
Tag! You’re it. PRESSfeed joins the Technorati tagging game
Content syndication goes one step further with Technorati tagsIf you have been thinking about how to implement RSs on your website, wading thorugh all hte possible Web 2.0 and PR 2.0 options with your busy IT department, take a look at PRESSfeed.You can RSS enable your content easily and quickly, add news content to your website yourself, syndicate it, automatically laert … [Read more...]
SES San Jose 2006: RSS enabled news content featured by PRESSfeed
PRESSfeed’s syndicated news system for online press releases positively affects search resultsThe Internet has changed the way people access news. According to the Pew Internet & American Life Project 50 million Americans get their news online and news search engines like Yahoo News and Google News are in the top 10 news and media websites along with MSNBC, CNN.com, USA … [Read more...]
Your Content Strategy Affects Your Reputation Online
Do they trust your emails and articles?Media Post's Email Insider newsletter has an excellent article today on how your content strategy can affect your sender reputation.While this may seem like a really obvious Duh! type statement, just take a look at your own email campaigns. What is your open rate? Could it be improved? Have you … [Read more...]
