General search #1 prompt for online travel purchasesGeneral search engines remain the most important media prompt among online travel researchers, at 17 percent, finds Jupiter Research their "US Travel Consumer Survey, 2006." Despite garnering extensive media attention during the past year, travel meta search engines have not yet attracted a … [Read more...]
SEO PR and content syndication really works
Results that speak for themselvesI have been working with Chris Elliott on his travel news site. I did a web audit and content strategy for him. This is what he has to sayDid it work? And how.See his post for the stats … [Read more...]
Content Syndication and Online PR workshop
PR and marketing execs can learn how to implement a content strategyThere was such a positive response to the workshop after the Online Revealed conference in Ottawa, Canada we have decided to offer a monthly executive content syndication workshop to help people understand how to integrate blogs, RSS and online news articles into their marketing plans.Learning … [Read more...]
News Content Syndication A Good Media Relations Strategy
Journalists’ want news online – and they are using RSS feedsThe TEK Group‘s survey of journalists’ views on online newsroom, and their preferences for accessing news, offers some clear guidelines for companies that want to improve their media relations 83% think is it important or very important to have an online newsroom 70% will visit an … [Read more...]
Trends Affecting Internet Marketing Strategy
Face of the Web Report shows use patterns, not adoption, is the trend to watchThe latest findings from The Face of the Web—based on interviews in 12 key global markets with more than 6,500 adults, including 3,462 active Internet users—reflect adoption possibilities of the Internet that few other technologies have shown in the past. Ipsos Insights. While … [Read more...]
