Not only are online news patrons just as desirable from a marketing perspective as their print counterparts, but in many instances, they are even more upscale.Newspapers are successfully extending their reach beyond the core printed products resulting in net increases in audience, says a recent report from Scarborough Research And if you're after that 18 - 34 demographic, make … [Read more...]
RSS and Content Syndication Part Four
How to categorize your content for feedsNow that you have an RSS strategy, let’s take a look at what content you might like to syndicate.Start by listing the target audiences you want to deliver your content to via RSS. Each of your audiences has different content needs, resulting in different groups of RSS feeds that need to be created: the media, your employees, the … [Read more...]
RSS and Content Syndication Part Three
Creating an RSS StrategyAccording to the Jupiter Research study "Feed Marketing: Use of RSS as an Alternate Messaging Medium” content syndication is gaining popularity with the public. 30% of marketers surveyed said that they have implemented RSS feeds because of customer demand. "Marketers must begin to plan their RSS strategies now," says the report's … [Read more...]
Travel sites do well with RSS feeds
The recently released Hitwise Industry Report for Travel shows the top 30 travel sites in various categories:VisitsPagesSession DurationThe usual suspects are in the pages and visits section, but there are some surprises in the session duration list.Holland America is now at #10 on this list. They have been syndicating their content in RSS feeds with PRESSfeed … [Read more...]
RSS and Content Syndication: Part Two
How RSS Feeds Can Benefit Your BusinessIf you do a search for RSS and marketing in either Yahoo News or the blog and feed search engine Technorati, you’ll very soon realize just how fast the use of RSS is growing, Here are just a few of the comments made recently in the mainstream media and blogs:30% of marketers surveyed said that they have implemented RSS feeds … [Read more...]
