Content curation is a vital part of social media content strategy. A healthy curation strategy can position your brand as a thought leader. 85% of curators say establishing thought leadership is their main objective. It also increases engagement. The downside is that it is one of the most time-consuming part of being a social media manager. I know where to look for the … [Read more...]
SEO Copy Writing Is One Part of Getting High Search Rankings
You need a content strategy, great content and linksIn this MSNBC interview the Snr. V.P. of Network Solutions covers what any business needs for page one search rankings.Content is definitely king. Stephanie suggests writing articles about your product or service as one of the best ways to add good content. SEO copy writing will not only … [Read more...]
News Websites Using Web 2.0 to Attract Online News Readers
RSs and Video Now Part of Newspaper WebsitesThe latest Nielsen//NetRatings data on current events and news sites show that Yahoo! News is out in front once again.Top 10 Current Events and Global News Destinations Week ending March 4, 2007 US, Home and Work Brand or Channel Unique Audience (000) Active Reach (%) Yahoo! News 17,604 13.19 MSNBC 14,797 11.09 CNN 11,152 8.36 AOL … [Read more...]
PRESSfeed Turns Two
More social media features mark our second birthday celebrationTwo years ago at the Media Relations Summit in San Francisco I launched PRESSfeed - my Web 2.0 brainchild. PRESSFeed was the result of my frustration with the inability to add press releases and other news content easily to a website and have it distibuted and syndicated in an RSS feed. Although there … [Read more...]
Google’s Long Ad Arm Reaching Into RSS Feed Advertising and Social Networks
Google is acquiring Feedburner to be able to reach social network membersIn 2005 JupiterResearch noted that less than 10 percent of RSS feeds had advertising in them, and no major advertisers were using feeds as part of their marketing strategies. How the times have changed. Google is acquiring Feedburner and sees it as a way for its base of hundreds of … [Read more...]
