Making the Most of Social Media MarketingDr Hunter Madsen of Yahoo! gave the keynote at Online Revealed Canada today. He started with this definition of social media marketing:Social media marketing is when you empower people to tell your story in a way that enhances your brand online. Canadians are the most intensely active people online and it's social media … [Read more...]
Social Media Marketing
PR and marketing folk are starting to see the potential in social mediaWhat an intense week this has been. It seems marketing and PR people are getting the social media message. Wednesday was the three hour pre-conference workshops for PR Convergence - Deploying Social Media for Business Advantage, a three day event held in LA. The attendees had the choice of Social Media, … [Read more...]
Consumers influenced far more by consumer-generated content than by information from brands
68% influence friends and family post-purchase, magnifying the overall impact.Market research firm Compete recently published “Embracing Consumer Buzz Creates Measurement Challenges for Marketers.” The report has some interesting stats: Not only are consumers influenced far more by consumer-generated content (71%) than by information coming directly from brand … [Read more...]
Social Networks used correctly improve brand awareness.
Top-tier social meida sites can be a remarkable source of trafficSearch executives regard social networks as a powerful channel that can improve brand awareness and create buzz, when used correctly, “While social search certainly is in its infancy, the top-tier sites can be a remarkable source of traffic, in many cases bringing the server of unprepared … [Read more...]
Generation C: content-creating consumers are behind some of the biggest web 2.0 success stories
Younger, participation-minded consumers will eventually dominate all of the online space, says trendwatchingOne of my favorite sites is www.trendwatching.comTheir December issue is online now with an interesting web 2.0 prediction for 2007:GENERATION C(ONTENT) is turning into GENERATION C(ASH). Revenue and profit-sharing is going to be one of 2007’s main themes in the … [Read more...]
