Why the big names are blogging as part of their Internet marketing strategyBlogs are permeating big brands.Companies like are quickly adopting either official or C-level blogs. Executives at General Motors, Sun Microsystems and Jupitermedia all write blogs of their ownHowever many people are still in the dark on the subject. The Pew Internet Project showed that … [Read more...]
Blogging and PR
Are corporate blogs a PR nightmare or an opportunityPR firm Dellayae is offering a webinar that promises to show PR Professionals how to 'survive' the blogospshere.Steve Rubel took them to task for this attitude, and many other PR bloggers weighed in on the subject.According the the Pew Internet project while blogs are growing exponentially and bloggers are very … [Read more...]
Does your blog affect your brand?
Measurements and benchmarks for corporate blogsClick Z covered how blogs are affecting brands in a two part article this week.since 27 percent of web users now read blogs (Pew Internet) marketers are showing increased interest in how a blog can increase the effectiveness of your marketing.The big question is how to measure the effect.The articles offer some … [Read more...]
What a corporate blog can do for you
Top ad man gives his views on how blogging can be used in marketingIn a Fortune article on blogs Steve Hayden, vice chairman of New York-based Ogilvy & Mather said, “If you fudge or lie on a blog, you are biting the karmic weenie. The negative reaction will be so great that, whatever your intention was, it will be overwhelmed and crushed like a bug.” Hayden … [Read more...]
10 Ways to Improve Your Blogging
Excellent blogging adviceBrian Bailey has put together 10 tips for building a better blogSteve Rubel advises you should put them on your fridge.I am going to put them on the notice board next to my computer. And send the post to all my clients who blog … [Read more...]
