Blogspot hard on the heels of NYTimes.comRick Bruner posted some very interesting stats and graphs from Alexa on the combined audience of Blogspot bloggers against the NYTimes.comIf you apply a Management by Stats evaluation to the graphs it speaks volumes - the NYTimes graph is a Danger condition and the Blogspot one went from Non-Existence up … [Read more...]
Blogs reach high income, educated audience
BlogAds study of blog reader demographicsSo who is actually reading the millions of blogs out there? Some studies take the 'half full' approach - they say that the dramatic increase in blog readership means we all should blog, because blog readers are the early adopters and opinion leaders.Other say the figures are so low it's not worth putting … [Read more...]
Is your CEO blogging yet
If businesses don't create their own conversation forum, their brands, products, services, and reputations might be co-opted by othersBy using a blog to tell their side of the story and put a human face on the corporation, businesses can proactively shape preferences and preserve customer loyalty, says Mark Kingdon. When you don't tell your side of the story and fill … [Read more...]
Businesses begin to realize the benefits of blogging
Blogging is an excellent way for businesses to increase their visibility on the web and to project their brand into the marketplace.There is an excellent article about why businesses should blog by Dale Franks on the QandA blogHere are some of the highlightsthe blogging software notifies the major weblog update services whenever the weblog is updatedthousands of potential … [Read more...]
Eye Track tools useful for blogging
eye track study shows how your visitors see your web contentIf you follow the results of eye tracking you know that the upper left corner is the first place your visitors look and that they seldom make it to the end of the article or post. The Eyetools blog applied their own testing to their blog and found they had to adapt their design for better usability and visitor … [Read more...]
