New PR technologies like blogs and RSS can increase your media coverageA new study from Euro RSCG Magnet and Columbia University found that more than half of journalists use blogs in the course of their work, reports ClickZ. 51 percent use blogs regularly, and 28 percent rely on them to help in their day-to-day reporting duties. Journalists mostly used blogs for finding … [Read more...]
PR University Audio Conference on Blogs, RSS feeds and Podcasting
New PR Technologies getting the attention of PR practitionersBulldog Reporter's excellent audio conference series has two classes this month covering the new online PR technologies of blogs, RSS and podcasting.The first class is tomorrow June 15th.Pete Blackshaw, CMO, IntelliseekToby Bloomberg, President, Bloomberg MarketingSally Falkow, President, Expansion Plus, … [Read more...]
Turner Broadcasting plans to hire a blog reporter/producer
Be sure blogging is a part of your internet marketing strategyi watch a topic called blog jobs in my RSS reader and this one turned up yesterday -Producer/reporter covering web-logs (blogs), pod-casts, and other internet-based forms of new media. The Blog Reporter/Producer will locate, research, and report on blogs and web sites that include news, politics, policy, commentary, … [Read more...]
Business Week says blogs will change your business
Your customers and rivals are figuring blogs out. Our advice: Catch up...or catch you laterBusiness blogging just made the cover of Business Week.You cannot afford to close your eyes to them, because they're simply the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business -- including yours. ... … [Read more...]
#1 mistake bloggers make
Why you should email your blog posts to subscribersRok Hrastnik got a flurry of comments to his post about the need to send out your top posts via e-mail.I think he is right on the money. Look at the figures from the latest blog readership poll.Just 33% of those age 65 and over use the Net, but of that online population only 28% read blogs. The younger your … [Read more...]
