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Sally Falkow - Social Media Strategist
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Blogs and PR

December 27, 2004 by Sally Falkow

Bacons will monitor blogs next yearPR professionals should pay more attention to blogs and blogging - even Bacon's Information plans to monitor online news blogs from next year. The new service targets public relations professionals. When the mainstream PR services like Bacons are watching blogs, it's itme to find out  what PR has to do with blogs.A tool like PR … [Read more...]

Website content strategy gets the nod from Morgan Stanley

December 6, 2004 by Sally Falkow

Blogs and RSS hitting the mainstream for 2005When companies like Morgan Stanley write whitepapers about blogs and RSS feeds you know it's time to take them seriouslyAn in depth industry report on how important Internet marketing has become and new web content strategies that are being used.  It is an excellent resource.Marketing executives getting their Internet … [Read more...]

Blogging can make you a thought leader fast

November 16, 2004 by Sally Falkow

The IAOC blogfest has blog leadersBlogging is catching on.  It's gianing ground as a necessary part of web content strategyThe IAOC blogfest and the Global PR blog week brought some intrepid bloggers to the fore.Kevin O Keefe's refreshing post about how blogging has made him a tech guru in the Law Association in six months highlighted this … [Read more...]

Blogging a vital PR strategy

November 8, 2004 by Sally Falkow

How blogs can help your web content strategyThe International Association of Online Communicators - IAOC - have set up a week long blog fest with five of the top bloggers in PR talking about blogging and PR strategy.Even the top IT research firm Forrester has now weighed in on this subject - principal analyst Charlene Li says corporate blogging is influential and here to … [Read more...]

Forrester recommends blogging as part of your Internet Marketing Strategy

November 8, 2004 by Sally Falkow

Top IT research firm says start slowly, but start now.When Forrester analysts start to blog  and write reports on the phenomenon we know blogging is creeping into the maistream of Internet marketing strategy. Charlene Li , one of the principal analysts at Forrester, started blogging in September and recently authored a report on corporate blogging.Her report … [Read more...]

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