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IAOC BlogFest 2004

November 1, 2004 by Sally Falkow

Straight talk about blogs and PRIAOC BlogFest, November 8-12, 2004The Thrilla in MozillaThe IAOC web site will host five blog experts in five days to discuss -- what else -- public relations and blogging.Monday, Nov. 8: Sally Falkow, Internet Marketing StrategyTuesday, Nov. 9: Steve Rubel, micropersuasionWednesday, Nov. 10: James L. Horton, online-pr.comThrusday, Nov. 11: Kevin … [Read more...]

Ignore Bloggers at your peril

October 16, 2004 by Sally Falkow

PRSA learns the power of bloggingAs the 2004 PRSA National Conference approaches, the orgnanizers have agreed to host a blogging workshop at the last minute. And they scheduled it at the same time as a workshop already on their schedule for months on Internet strategies for PR Professionals that covered blogging as a PR tool.  Why did they do this … [Read more...]

PRSA Blog Workshops

October 16, 2004 by Sally Falkow

A PR lessonThe PRSA Conference organizers were approached late in the day by the IAOC to include a blogging workshop.BL Ochman, blogger of note, stated that PRSA was asleep at the wheel and were ignoring a vital PR tool.  They were not in touch with the new technology PR practitioners need to know.This caused a flurry of posts in various weblogs about … [Read more...]

RSS, Blogging and PR

September 30, 2004 by Sally Falkow

Business blogging a vital piece of Internet Marketing StrategyRoland Tangloa says  blogging and RSS are sounding the deathknell for PR.  These new technologies are changing the face of PR and Marketing and if PR professionals don't wake up and smell the feeds, they will slide into  oblivion as technology bypasses them like an express train.Corporate … [Read more...]

Is a blogging a good a business tool

September 15, 2004 by Sally Falkow

Business blogging - both good and bad.Another good article in Marketing Profs todayBL saysMost people would rather have a root canal done than write something coherent, pithy and provocative every day. It takes talent, skill and training to write down ideas clearly and make them interesting to read. Ain't that the truthWriting is a skill and writing for the Internet is a … [Read more...]

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