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Sally Falkow - Social Media Strategist
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Ten things we learned about blogs

January 4, 2005 by Sally Falkow

Time magazine's take on bloggingIf you're thinking of adding a corporate blog to your Internet marketing strategy this year, Time has  10 things you should know. … [Read more...]

2005 Year of the Corporate Blog

January 3, 2005 by Sally Falkow

Blogs will force signficant change in how organizations communicateMike Manuel's Media Guerilla's Predictions for 2005 is all about bloggingIn 2005, I predict we’ll see a significant jump in the number of companies with corporate blog programs.  This seems like a no brainer prediction, but if it’s true, think about how quickly the landscape for communications … [Read more...]

Blog is word of the year

December 30, 2004 by Sally Falkow

Blog in dictionaryNow here's an indicator that blogs took the world by storm this year - the American Merriam-Webster dictionary publishers dubbed "blog" as word of the year for 2004.They chose blog to mark the rise in influence of bloggers,  who are simultaneously courted, ridiculed and feared. They were courted during the run up to the elections and … [Read more...]

Blogging number one tech trend

December 29, 2004 by Sally Falkow

Fortune list top 10 tech trendsIt's nice to see blogging at the top of Fortune's top 10 list for 2005.Their in depth article about how influential bloggers have become is a great read.The main point of the story: Blogs are not only a new form of publishing, but also a new form of communication. Blogs are comparable in import to e-mail or instant messaging. As a result, they … [Read more...]

The power of blogs

December 28, 2004 by Sally Falkow

Blogs can boost your product—or destroy it. Either way, they've become a force business can't afford to ignore.There is no longer any question about the power of bloggers.Micro Soft felt the lash of bloggers when they launched MSN spaces. Just one more example of why you have to monitor what is being said in blogs about your company and your … [Read more...]

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