5 Excuses Companies Give for Not Using Social Media
From Marketing Profs – As a chief technology officer I often get asked to put together an organization’s strategic technology plan. When I inquire about their current social media efforts I usually hear that they have a Facebook page. But when I visit the page, I see a page that hasn’t been touched by anyone other than spammers or a complete running history of their promotions for the past 6 months. They have 5 typical excuses for their lack of engagement. Read More>>
Social Media ROI
Social media ROI has been a hot topic of late and will be a primary focus of many marketers in 2011. PR is another component of social media that ties into the long-term health of your brand but may not have a direct impact on ROI calculations. Read more>>
Quora is where Social Media Insiders are Spilling Secrets
If you’ve been dying to know the answers to some insider social media question head over to the latest social media craze: Quora. It’s the perfect host to defectors, outspoken employees, and company stories that would otherwise never see the light of day. Here are some of the most insightful and revealing social media revelations the Q&A site has to offer. Read more >>
