Web Marketing Strategy Helps Small Businesses Be Found Online
According to the Yahoo! Small Business survey conducted by Harris Interactive about where Americans intends to spend their holiday dollars, 80 percent said they will buy online.
Nearly two thirds (63 percent) said online small business specialty or ‘niche’ retailers are the "best places" to shop for unusual or hard-to-find gifts.
While this is encouraging for small businesses who do e-commerce, it also highlights the need for search engine visibility – if those eager holiday shoppers with credit card in hand don’t find your website when they do a search for the gift they are after, you won’t be hearing ka-ching this season.
A web marketing strategy could be the best possible investment idea for a small business owner.
It’s too late to get you onto page one in the search engines this year, but with the predicted rise in online holiday shopping set to continue, getting started now could mean a bumper season next year.
